Monday, 30 January 2017

Website maintenance for continuous growth

When you own a website, it should be nurtured carefully and there are few things you must do in order to maintain your website. Make sure that it is running fine and ensure that your efforts are just not going in a vain. If your website is not functioning properly you could be losing valuable customers.

Domain Name: Ensure that your domain name is registered as few people will not be aware of the expiry date of their domain name and then their website goes down without their knowledge. Ensuring that you have the relevant contact information particularly for the administrative contact- the one who receive emails regarding a domain name and also make certain that email should be a group as one or more person can receive emails.

Website Software: Stay always updated with your software like CMS or kind of scripts like PHP, DotNet, and Perl etc. Keep checking the updates notifications from the software publisher and also your site host must be updating the core server software.

Web statistics: This allows you to know that who is visiting your website, how they got there and where they come from. This process helps you to stay updated on your website traffic so that you can improve your rankings for your website.

Testing: The forms, newsletter, sign up forms all these should be tested regularly to ensure that they are properly functioning.

Link checking: If your site has links directing to the other websites do make sure that those particular links are working properly or no so that your website will remain as the firm asset on which the search engine will rate higher in rankings.

This should be a responsibility of every website owner as the person must be up to date on the latest tools and techniques.

Tuesday, 3 January 2017

What is XML and HTML sitemap in SEO

Most person concerned with SEO will definitely have question about HTML and XML sitemap in their mind, here are generic and useful information on these two sitemaps. 

About XML sitemap

Unlike HTML sitemap, XML sitemap directly communicates with the search engines notifying the changes are getting indexed by bot.

Google rank web pages not website! Quite interesting right?

Think you are building big bungalow with number of rooms and definitely you may require a blueprint of it to go to specific room in same sense XML sitemap works. Your website is bungalow and web pages are room, the blue print is sitemap. This makes easy for Google to easily and quickly find all the rooms within a house.

Where XML sitemap is important?

  • If your website is not well structured or well linked
  • If the site is just set live and does not have external links
  • Enhance accessibility and visibility by search engines
  • Find out the errors and fix it quickly
How to submit it?

Ensure that XML sitemap is accessible as URL

  • Now Login to your Google website tool
  • Go to crawl, under navigation choose sitemaps
  • On the upper right side click on red button “Ass/test sitemap” enter URL and click submit

About HTML sitemap
It is actually good to think website is specially created for users. HTML sitemap symbolizes more useful information to the visitors outlining which link is updated where. Here is how it looks like

Contact us for more details on this